Search Engine
Optimization

High quality and original content are the backbones of a strong SEO. Your law practice should be represented by your content, which must be free of spelling and grammatical errors and must showcase your communication skills by being readable and comprehensible to your audience. Also, your SEO content must focus on relevant and high-quality keywords.

Search engines value original content over duplicate copies of the same material, so having the former is advantageous. We understand that writing original content can be time-consuming for busy lawyers. We provide a fee-based content drafting service that delivers a description of practice areas, attorney biographies, and other website text for law firms so that lawyers can invest their time in practicing law.

Every website of law firms should have content concentrated on the firm’s practice areas and locations.

The quantity and quality of visitor traffic depend on how well a law firm describes its practice areas. A website that offers pages of substantial legal analysis and detailed description of each of its practice areas will yield more than that of a website with perfunctory coverage of all its practice areas on one page.

For example, personal injury law firms should consider legal concepts like strict liability, care standards, or comparative negligence. Moreover, they should include legal issues that arise in typical scenarios, such as side-impact collisions, MRSA infections in hospitals, or adverse drug reactions. When law firms provide strong content in these areas, it will earn an opportunity to rank well for those keywords. Consequently, if the website answers basic questions and invites to call for a free consultation, potential clients with questions about their situations will be more likely to reach out to the law firm.

Law firms oriented on criminal defense can follow a similar method by explaining in detail, the different types of criminal cases they handle. They can also clarify in depth, the constituents of various crimes, the standard of proof required, or the plea bargain process. Also, for a specific offense like drunk driving, law firms can stretch their content to describe field sobriety tests, blood alcohol tests, or sanctions for repeat delinquents.
Your website will meet more search engine queries submitted by potential clients if an expansion of content is done. Besides writing for search engines to safeguard visitor traffic, writing for your visitors to impress them enough that they will contact you to obtain your services when they land on your site, is also essential.

A website must contain the name of the location somewhere, to rank for a geographical area. Therefore, developing content that targets each place will be more fruitful than merely listing the cities you serve.

The name of a state, county, city, town, village, district, parish, or borough may all be components of a targeted location. The reach of your practice and geographical cogitation determines the specific positions you should choose. Targeting the largest city in the periphery as well as the adjoining suburban communities is a customary strategy.

Browsers do formatting and structuring texts on a webpage by using HTML tags. They are used to emphasize particular text by transforming the format into bold or italicized words. These may further be used to designate the relationship between texts, by identifying titles or subtitles and also to arrange them into lists or tables. Finally, they can be used to link specific texts to a particular kind of data like phone numbers and addresses.

SEOs also use HTML tags as a signal to deduce the subject of a webpage and also which keyboards should be weighted. Search engines may rank the websites a cut above when returning business and map search results if a site has tagged addresses and phone numbers. We ameliorate your content for readability by users and cognition by search engines.

Original content should be provided on websites by law firms. Copying content from a website seems to be a good short-cut; however, doing so carries significant risks. Firstly, using someone else’s content without their consent will violate copyright laws. Furthermore, search engines prefer original content over duplicate copies as they aim to present their users with ten unique websites rather than ten websites containing the same content. Therefore, investing a reasonable amount of time in drafting your own content is essential.

Writing for search engines and writing for users can be a little rigid, so building successful websites will create a fine balance between these competing interests, captivating the traffic it aspires and converting visitors to potential clients. This is an essential aspect of building websites for law firms.

Precise keywords and phrases must be in the website content so that search engines understand the concept of the page. However, overuse of keywords and phrases will make the content appear condensed and unnatural. This may also result in search engines ranking your website lower in the organic rankings due to platitudinous keywords and phrases.

Submitting your website to directories and databases may help your placement in search engine results pages. However, these should be directories that exercise a degree of editorial discretion. At thelawq.com, we will submit your website to high-quality directories and databases. These submissions should help your website in organic searches, as well as in map and business listings.