Joseph Adler is a senior corporate and commercial lawyer who assists clients in all matters related to their operations and transactions in Canada and a registered trademark agent. His particular emphasis is in franchising and distribution, intellectual property law and cross-border trade. Joseph serves as legal counsel for Canadian and US (and other foreign) franchisors doing business in Canada and Canadian franchisors doing business in the US, Europe and abroad. He also acts and has acted for various multi-unit franchisees and franchisee associations as well.

Joseph has published and has been quoted in numerous articles and has spoken on various franchising topics at venues organized by the Canadian Franchise Association (CFA), the Ontario Bar Association (OBA), the American Bar Association Forum on Franchising, and the International Franchise Association (IFA).