- Individually tailored legal content strategy
- Original, quality content written by lawyers
- Content that adheres to SEO best practices
- The editing team of attorneys, marketing specialists
- À la carte content service with transparent costs
Build Your Reputation Through High-Quality Content
Law firms should develop quality content for their websites and blogs. Having strong content is vital for an online marketing campaign because it affects search engine optimization (SEO) and visitor conversions. In our experience, law firms that write high-quality website and blog content hold a significant marketing advantage over their competitors.
At thelawq.com, we help our clients develop a sound content strategy that combines SEO best practices with each firm’s unique voice and approach to legal issues. We offer custom content services for clients who prefer that their content be drafted by an experienced legal marketing professional.
How a law firm describes its practice areas will determine the quantity and quality of visitor traffic that it attracts. A website with a cursory description of all its practice areas on one page will not fare as well as another website that offers pages of substantive legal analysis and in-depth coverage for each of its practice areas.
For example, personal injury law firms should consider explaining legal concepts, such as strict liability, the standard of care, or comparative negligence. They may also want to write about legal issues that arise in common scenarios, such as side-impact collisions, MRSA infections in hospitals, or adverse drug reactions. When a law firm provides strong content in these areas, it will have a better opportunity to rank well for related keywords. Likewise, potential clients who have questions about their situations will be more likely to contact the law firm if the website answers their basic querries and invites them to call for a free consultation.
Law firms focused on criminal defense can follow a similar approach by discussing the different types of criminal cases they handle. They can explain the elements of various crimes, the standard of proof required, or the plea bargain process. Even for a specific crime, such as drunk driving, the law firm can expand its content to cover field sobriety tests, blood alcohol tests, or penalties for repeat offenders. By increasing the breadth of your content, your website will match more search engine queries submitted by potential clients.
A website must have the name of the location somewhere on the site, to rank for geographical location. Developing content that targets each location will be more effective than just listing the cities that you serve.
A targeted location may include the name of a province, city, town, village, district, or borough. The specific locations you choose to target depending on the reach of your practice and geographical considerations. A common strategy is to target the largest nearby city, as well as the surrounding suburban cities.
Format And Structure
The website’s content should be supported by the design, navigational elements, and organization of a law firm. The text should be very satisfying to read due to the shade of colour, fonts, and layout. The website’s organization should be indicated by the navigational elements and enable the visitor to easily explore the website and come across the desired information. Organizing a large amount of content in a logical and consistent manner will help your potential clients better understand your firm.
Original content should be provided on websites by law firms. Copying content from a website seems to be a good short-cut; however, doing so carries significant risks. Firstly, using someone else’s content without their consent will violate copyright laws. Furthermore, search engines prefer original content over duplicate copies as they aim to present their users with ten unique websites rather than ten websites containing the same content. Therefore, investing a good amount of time in drafting your content is essential.
Search engines demand a sufficient number of keywords to determine whether the page is suitable for a specific query. The inability to do so will result in your site not being pulled up. However, overuse of keywords and phrases will make the content appear condensed and unnatural. This may also result in search engines ranking your website lower in the organic rankings due to platitudinous keywords and phrases.