Content services

A website must have the name of the location somewhere on the site, to rank for geographical location. Developing content that targets each location will be more effective than just listing the cities that you serve.

A targeted location may include the name of a province, city, town, village, district, or borough. The specific locations you choose to target depending on the reach of your practice and geographical considerations. A common strategy is to target the largest nearby city, as well as the surrounding suburban cities.

The website’s content should be supported by the design, navigational elements, and organization of a law firm. The text should be very satisfying to read due to the shade of colour, fonts, and layout. The website’s organization should be indicated by the navigational elements and enable the visitor to easily explore the website and come across the desired information. Organizing a large amount of content in a logical and consistent manner will help your potential clients better understand your firm.

Original content should be provided on websites by law firms. Copying content from a website seems to be a good short-cut; however, doing so carries significant risks. Firstly, using someone else’s content without their consent will violate copyright laws. Furthermore, search engines prefer original content over duplicate copies as they aim to present their users with ten unique websites rather than ten websites containing the same content. Therefore, investing a good amount of time in drafting your content is essential.

Search engines demand a sufficient number of keywords to determine whether the page is suitable for a specific query. The inability to do so will result in your site not being pulled up. However, overuse of keywords and phrases will make the content appear condensed and unnatural. This may also result in search engines ranking your website lower in the organic rankings due to platitudinous keywords and phrases.